Internet marketing, just like any other business requires basic planning, funding, customer relations, products, strategies, and advertising. You will also require some strong customer marketing approaches, as well as hiring staff members or establishing a merchant account for online credit card processing.
If you are about to start an internet marketing business, think carefully about the products to sell, because there are certain products that are not compatible with marketing over the internet, and they may need to be through a person-to-person transaction. These products can cost a lot if shipped, as internet marketing business transactions depend exclusively on buying and shipping products.
The first thing you will need is an online store. Like in any other business, this is where you will put all your products to be sold, and customers will visit your online store to look around and see if they can find anything they may like. You can outsource or hire someone to build an online store for you. Payments will be made by credit cards which are processed online, and to process the, you will first need to create a merchant account with a bank. Your store should have a secure server, as every credit card paying customer wants to be sure that the credit card number that they enter while paying is heavily secured from possible theft. In addition to this, the customers also want to be sure that any information that they disclose such as email address or other personal info will be confined only to that transaction.
Your website will serve as the main window of your products, services and other things that entail your internet marketing business. Your website should be SEO friendly, as the customers mainly browse the web in search for some products or services, and keywords or keyword variations pertaining to your kind of business should be highly emphasized. A good usage of the keywords and an SEO friendly website in a web directory will produce a large amount of traffic to your site which could lead to a more profitable business. A good website design and a strategic SEO management that is regularly maintained will require a lot of attention, and the internet offers free information and help regarding these matters, including promotion, design, and even maximizing your Search Engine Optimization capabilities.
There are substantial number of marketing strategies and methods that can be found through internet marketing, and they are widely used and proven to be very effective in every corner of business in the internet world. Internet marketing can be broken down into the following categories:
Search Engine Optimization (SEO) – People browsing on the web use keywords to look for websites and information they need, and if your website contains keywords that matches the customers search terms, your website will rank high in the search engine results of the search engines, and that could spell a large increase in traffic to your site.
Email Marketing – This is the promotional strategy based mainly on email. It is the fastest and most effective way of promoting products and services that reach every prospective customer through their inbox. But it should be done carefully, because there is a thin line between a spam email and a promotional email, and every internet marketing business owner should be aware of this.
Affiliate Marketing – This is the income sharing of the merchants and advertisers. The profit is mainly based on sales performance, advertising clicks, or online registrations.
Advertising online – This kind of advertising submits mainly on search engine whereas an advertiser bids for a keyword to serve his advertising needs, which may also include the pay per click method. An advertiser may also place his ads directly on the website, or he may choose to contact online ad agencies to search for an appropriate website to advertise on.
Web Directories – So what do these online directories do? Simple, they are just an electronic way of doing what Paper Directories do. And that they do it in a more effective way. Cashing in on the fact that people prefer Internet to do most of the businesses or even conduct a simple search for day-day activities like shopping, going out for a trip etc, these online directories have gained popularity fast and thick.
There are many online directories on the Internet today. Google, Yahoo are a few names that come to my mind immediately. There are thousands of others like them, paid for review and free ones. Both types have their Pros and Cons. Here is a good Strong Web Directories with deep links to start with. It is reliable,trustworthy and it will be around for a long time.